The objective is to make effective delivery of fisheries schemes to the targeted beneficiaries.

Print media: Special issue of Odia Quarterly Fisheries News letter “Matsya Darpan” was released by Hon’ble Minister Fisheries & ARD, Odisha during Krushi Odisha-2019 which emphasized on different fisheries activities of the Department and the ongoing schemes. The newsletters were distributed among the public as well as other line Departments. The Department has also published Leaflets, etc. and regularly publishes advertisements on various developmental schemes as well as sending weekly technical guidelines to different quarters. The Wall writing of various schemes were made at important places of districts/ block head quarters.

All India Radio & Doordarsan Programmes: Various Fisheries programmes are frequently broadcasted by the All India Radio and also Doordarsan programmes are being telecasted every year. The programmes were very popular. Besides, the Fisheries development programmes were also telecasted through some important news channels like; Kalinga TV, News-18 etc.

Production of Video Programme & Documentary Films: Many success stories have been produced and telecasted through Developmental news programmes. Special fisheries programmes and Phone-in programmes have been telecasted through “Krushi Darshan” programme of Doordarsan and AIR. Arrangements are being made for telecast of advertisement on schemes in Doordarshan.

Melas & Fairs: Various exhibitions, workshops, awareness programmes & training programmes were organized at Block/District level and State level to demonstrate and create awareness on different activities of Department. The Department has participated in state level Exhibition like- Krushi Odisha-2019 at Biju Pattnaik Playground, Baramunda, Bhubaneswar from 15th to 19th January, 2019, Adibasi Mela at Bhubaneswar, and Historic Baliyatra at Cuttack. Awareness on empowering Fishermen through Mobile advisory Services and other new schemes was executed in all districts. 30 successful fish-farmers of 30 districts at the rate of one from each district were awarded cash prize of Rs. 10,000/- each and felicitated in Krushi Odisha-2019.

Celebration of National Fish Farmers Day: Fish farmers Day was celebrated on 10th July in all the 30 districts with farmers meet. The day was celebrated to remember first hypo-physation of carps by eminent scientists like Dr. K.H. Alikunni and Dr Hiralal Choudhury on 10.7.1957 in the Narayan Sagar Government fish farm of Angul. The day is celebrated by all fish lovers every year. The State level celebration was made at the Conference hall of Directorate during 2018-19 with participation of leading fish farmers & eminent aqua Scientists.


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